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PADDING-LEFT: 5px; PADDING-BOTTOM= : 5px; PADDING-TOP: 5px"> <TABLE cellSpacing=3D0 cellPadding=3D0 border=3D0 460?> <SCRIPT language=3Djavascript1.2> var clickTitle =3D 'OPINIO= N: TrimSpa No Longer the Envy of its Competitors'; </SCRIPT> <SCRIPT language=3Djavascript1.2=20 src=3D"http://a449.g.akamai.net/7/449/1776/000/button.clicka= bility.com/3622/button_3/button.js"></SCRIPT> <TBODY> <TR vAlign=3Dtop> <TD width=3D340> <TABLE cellSpacing=3D2 cellPadding=3D2 width=3D"100%" bo= rder=3D0> <TBODY> <TR> <TD> <DIV align=3Dleft><FONT style=3D"FONT-SIZE: 9px"><= A=20 class=3Dsidebar onmouseover=3Dreturn(STMouseOver()= );=20 onclick=3Dreturn(ST()); onmouseout=3Dreturn(STMous= eOut());=20 href=3D"http://www.brandweek.com/bw/magazine/featu= res/article_display.jsp?vnu_content_id=3D1003544627#"><FONT=20 style=3D"FONT-SIZE: 9px">SAVE</FONT></A> | <A=20 class=3Dsidebar onmouseover=3Dreturn(ETMouseOver()= );=20 onclick=3Dreturn(ET()); onmouseout=3Dreturn(ETMous= eOut());=20 href=3D"http://www.brandweek.com/bw/magazine/featu= res/article_display.jsp?vnu_content_id=3D1003544627#"><FONT=20 style=3D"FONT-SIZE: 9px">EMAIL</FONT></A> | <A=20 class=3Dsidebar onmouseover=3Dreturn(PTMouseOver()= );=20 onclick=3Dreturn(PT()); 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Pair that= =20 tagline with the sudden death of the face of that = very=20 same brand, you have a major public relations and= =20 marketing disaster..<BR clear=3Dnone><BR=20 clear=3Dnone>TrimSpa's spokesperson, Anna Nicole S= mith, is=20 no longer envied. Her tumultuous life ended abrupt= ly at=20 39 on Feb. 8, 2007. She was beautiful and svelte,= =20 (according to ads, thanks to TrimSpa), but this fa= llen=20 former Playboy Playmate had a lot of turmoil in he= r=20 life. So you have to wonder, why did Goen Technolo= gies, the maker of TrimSpa, stick it out with her so lon= g as=20 to end up in a major branding conundrum?.<BR=20 clear=3Dnone><BR clear=3Dnone>Perhaps it was loyal= ty or=20 faith that the buxom blonde would pull through her= worst=20 of times. But you have to wonder if anyone had pre= pared=20 an exit strategy for what was becoming a challengi= ng=20 relationship at the business end of the spectrum. = Now,=20 TrimSpa's viability as a brand will meet its ultim= ate=20 competition=97surviving life after the death of it= s=20 spokesperson. .<BR clear=3Dnone><BR clear=3Dnone>J= ust hours=20 after her death, Goen Technologies cleverly pulled= the=20 TrimSpa Web site completely down from new traffic,= =20 although you could view cached versions of the sit= e.=20 This was a good move because Ms. Smith was feature= d on=20 its home page and throughout the site. They chose = to=20 replace the brand site with a white Web page with = a=20 statement in simple text about their sadness for h= er=20 death. I believe this was a good idea, given the f= act=20 that she could no longer represent the goals and=20 strategy of their product. .<BR clear=3Dnone><BR=20 clear=3Dnone>Unfortunately, the executives behind = the=20 scenes at Goen have a much bigger problem on their= =20 hands. All of the company=92s promotional material= s,=20 print/TV ads etc., and some of the product packagi= ng=20 includes Ms. Smith=92s image. Ms. Smith was the fa= ce of=20 the TrimSpa brand. Now that she is gone, she can n= o=20 longer represent a brand that encourages a happy, = fit=20 life. As a consumer, I might be curious how a 39 y= ear=20 old, seemingly fit, (again according to the ads) w= oman=20 may have died after a collapse. Other consumers ar= e=20 probably wondering the same, as should TrimSpa=92s= =20 makers.<BR clear=3Dnone><BR clear=3Dnone>TrimSpa b= eing a=20 diet product brings up some obvious suspicions. If= this=20 were my client, I would advise them to enter crisi= s and=20 immediately pull products featuring her image off = of=20 shelves. I would guess that TrimSpa users are wond= ering=20 if the product had anything to do with her sudden= =20 death.<BR clear=3Dnone><BR clear=3Dnone>TrimSpa=92= s PR team=20 should be planning for whatever comes their way. B= ased=20 on other complaints of diet products over the last= =20 several years, TrimSpa must be prepared to address= the=20 health risks of their products even if their produ= ct had=20 no role in her death.<BR clear=3Dnone><BR clear=3D= none><BR=20 clear=3Dnone>The sudden, tragic loss of a spokespe= rson is=20 a difficult situation to address for any product=20 company. Most companies typically develop a friend= ly=20 business relationship with their representative, a= nd=20 dealing with the pain of that loss is always the f= irst=20 reaction. But going forward, TrimSpa as well as ot= her=20 product companies, should be extremely cautious in= such=20 future relationships. But for Goen Technologies, i= t is=20 my hope they have someone on the operations and=20 communications side of the business in place to le= ad=20 them through disaster recovery in order for their = brand=20 to survive this unfortunate tragedy.<BR clear=3Dno= ne><BR=20 clear=3Dnone><I>Shakira Brown is an award-winning = public=20 relations and marketing professional with array of= =20 experience leading communications strategies for v= arious=20 entities. She can be reached at</I>=20 shakira@pradviser.net </FONT><BR clear=3Dnone><BR= =20 clear=3Dnone></TD></TR> <TR> <TD><FONT style=3D"FONT-SIZE: 9px"><A class=3Dsideba= r=20 onmouseover=3Dreturn(STMouseOver()); onclick=3Dret= urn(ST());=20 onmouseout=3Dreturn(STMouseOut());=20 href=3D"http://www.brandweek.com/bw/magazine/featu= res/article_display.jsp?vnu_content_id=3D1003544627#"><FONT=20 style=3D"FONT-SIZE: 9px">SAVE</FONT></A> | <A=20 class=3Dsidebar onmouseover=3Dreturn(ETMouseOver()= );=20 onclick=3Dreturn(ET()); onmouseout=3Dreturn(ETMous= eOut());=20 href=3D"http://www.brandweek.com/bw/magazine/featu= res/article_display.jsp?vnu_content_id=3D1003544627#"><FONT=20 style=3D"FONT-SIZE: 9px">EMAIL</FONT></A> | <A=20 class=3Dsidebar onmouseover=3Dreturn(PTMouseOver()= );=20 onclick=3Dreturn(PT()); onmouseout=3Dreturn(PTMous= eOut());=20 href=3D"http://www.brandweek.com/bw/magazine/featu= res/article_display.jsp?vnu_content_id=3D1003544627#"><FONT=20 style=3D"FONT-SIZE: 9px">PRINT</FONT></A> | <A=20 class=3Dsidebar onmouseover=3Dreturn(MPMouseOver()= );=20 onclick=3Dreturn(MP()); onmouseout=3Dreturn(MPMous= eOut());=20 href=3D"http://www.brandweek.com/bw/magazine/featu= res/article_display.jsp?vnu_content_id=3D1003544627#"><FONT=20 style=3D"FONT-SIZE: 9px">MOST POPULAR</FONT></A> |= <A=20 href=3D"http://www.brandweek.com/bw/rss/index.jsp"= ><FONT=20 style=3D"FONT-SIZE: 9px"><IMG=20 src=3D"http://www.brandweek.com/bw/images/rss2.gif= "=20 align=3Dmiddle border=3D0> RSS</FONT></A> | <A=20 href=3D"javascript:win1()"><FONT=20 style=3D"FONT-SIZE: 9px">REPRINTS</FONT></A> <BR=20 clear=3Dnone> <TABLE cellSpacing=3D0 cellPadding=3D0 bgColor=3D#= cccccc=20 border=3D0> <TBODY> <TR> <TD vAlign=3Dcenter width=3D3><FONT=20 style=3D"FONT-SIZE: 9px"></FONT></TD> <TD vAlign=3Dcenter><A class=3Dsidebar=20 href=3D"http://www.brandweek.com/bw/subscrip= tions.jsp"><FONT=20 style=3D"FONT-SIZE: 9px"><B>SUBSCRIBE TO BRA= NDWEEK=20 =BB</B></FONT></A></TD> <TD vAlign=3Dcenter width=3D3><FONT=20 style=3D"FONT-SIZE: 9px"></FONT></TD></TR></= TBODY></TABLE></FONT><BR=20 clear=3Dnone></TD></TR></TBODY></TABLE><BR></TD> <TD width=3D120><!= --CATEGORIES START--></TD></TR></TBODY></TABLE></DIV> <TABLE cellSpacing=3D0 cellPadding=3D0 border=3D0> <TBODY> <TR vAlign=3Dtop> <TD><IMG height=3D23 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/titlebars/titl= e_latest_headlines.gif"=20 width=3D470></TD></TR> <TR> <TD vAlign=3Dtop bgColor=3D#f1f1f1> <TABLE border=3D0> <TBODY> <TR> <TD vAlign=3Dtop><IMG height=3D5 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"=20 width=3D5 vspace=3D4 border=3D0></TD> <TD vAlign=3Dtop><A=20 href=3D"http://www.brandweek.com/bw/news/recent_di= splay.jsp?vnu_content_id=3D1003547004">Who's=20 That (St. Pauli) Girl? </A></TD></TR> <TR> <TD vAlign=3Dtop><IMG height=3D5 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"=20 width=3D5 vspace=3D4 border=3D0></TD> <TD vAlign=3Dtop><A=20 href=3D"http://www.brandweek.com/bw/news/recent_di= splay.jsp?vnu_content_id=3D1003546864">Report:=20 ABC's Academy Awards Ad Prices Up, But Clutter Dro= ps=20 </A></TD></TR> <TR> <TD vAlign=3Dtop><IMG height=3D5 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"=20 width=3D5 vspace=3D4 border=3D0></TD> <TD vAlign=3Dtop><A=20 href=3D"http://www.brandweek.com/bw/news/recent_di= splay.jsp?vnu_content_id=3D1003546862">White=20 Sox Come Back Swinging for 2007</A></TD></TR> <TR> <TD vAlign=3Dtop><IMG height=3D5 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"=20 width=3D5 vspace=3D4 border=3D0></TD> <TD vAlign=3Dtop><A=20 href=3D"http://www.brandweek.com/bw/news/recent_di= splay.jsp?vnu_content_id=3D1003546462">Back=20 From the Edge: VW Also Pulls 'Suicide' Spot</A></T= D></TR> <TR> <TD vAlign=3Dtop><IMG height=3D5 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"=20 width=3D5 vspace=3D4 border=3D0></TD> <TD vAlign=3Dtop><A=20 href=3D"http://www.brandweek.com/bw/news/recent_di= splay.jsp?vnu_content_id=3D1003546453">Hilton=20 Tunes Up Its Next=20 Campaign</A></TD></TR></TBODY></TABLE></TD></TR></TBODY></TA= BLE><BR><BR> <TABLE cellSpacing=3D0 cellPadding=3D0 border=3D0> <TBODY> <TR> <TD><IMG height=3D16 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/header_toolkit= _project.gif"=20 width=3D236></TD> <TD bgColor=3D#9c9c9c><IMG height=3D16 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/spacer.gif" wi= dth=3D1=20 ?></TD> <TD><IMG height=3D16 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/header_toolkit= _research.gif"=20 width=3D233></TD></TR> <TR> <TD vAlign=3Dtop align=3Dmiddle bgColor=3D#f1f1f1><A=20 href=3D"http://www.brandweek.com/bw/toolkit/myproject/in= dex.jsp"><IMG=20 height=3D125 alt=3D"My Project"=20 src=3D"http://www.brandweek.com/bw/images/myproject.gif"= =20 width=3D230 border=3D0></A> </TD> <TD bgColor=3D#9c9c9c><IMG height=3D94 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/spacer.gif" wi= dth=3D1=20 border=3D0></TD> <TD vAlign=3Dtop bgColor=3D#f1f1f1> <TABLE cellPadding=3D5> <TBODY> <TR> <TD vAlign=3Dtop><IMG alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/icon_gen= eric.gif"=20 border=3D0> </TD> <TD vAlign=3Dtop> <TABLE width=3D"100%" border=3D0> <TBODY> <TR vAlign=3Dtop> <TD><IMG=20 src=3D"http://www.brandweek.com/bw/images/bu= llet.gif"=20 vspace=3D4></TD> <TD><A=20 href=3D"http://www.brandweek.com/bw/research= /article_display.jsp?vnu_content_id=3D1001613672">A=20 New Fordism</A> <BR clear=3Dnone></TD></TR> <TR vAlign=3Dtop> <TD><IMG=20 src=3D"http://www.brandweek.com/bw/images/bu= llet.gif"=20 vspace=3D4></TD> <TD><A=20 href=3D"http://www.brandweek.com/bw/research= /article_display.jsp?vnu_content_id=3D1001476916">High=20 Tech =3D High Loyalty</A> <BR clear=3Dnone><= /TD></TR> <TR vAlign=3Dtop> <TD><IMG=20 src=3D"http://www.brandweek.com/bw/images/bu= llet.gif"=20 vspace=3D4></TD> <TD><A=20 href=3D"http://www.brandweek.com/bw/research= /article_display.jsp?vnu_content_id=3D1001000031">Measure=20 for Measure on Store Shelves: The Myths and= =20 Dangers of ACV</A> <BR=20 clear=3Dnone></TD></TR></TBODY></TABLE></TD></TR><= /TBODY></TABLE></TD></TR></TBODY></TABLE><BR><BR> <TABLE cellSpacing=3D0 cellPadding=3D0 border=3D0> <TBODY> <TR vAlign=3Dtop> <TD colSpan=3D3><IMG height=3D23 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/titlebars/titl= e_partners_sm.gif"=20 width=3D470></TD></TR> <TR> <TD bgColor=3D#f1f1f1><A href=3D"http://www.adweek.com/"><= IMG=20 height=3D31 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/partners_adwee= k_sm.gif"=20 width=3D235 border=3D0></A></TD> <TD bgColor=3D#9c9c9c><IMG height=3D31 alt=3D"" src=3D"" w= idth=3D1></TD> <TD bgColor=3D#f1f1f1><A href=3D"http://www.mediaweek.com/= "><IMG=20 height=3D31 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/partners_media= week_sm.gif"=20 width=3D224 border=3D0></A></TD></TR> <TR> <TD vAlign=3Dtop bgColor=3D#f1f1f1> <TABLE border=3D0> <TBODY> <TR> <TD vAlign=3Dtop><IMG height=3D5 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"=20 width=3D5 vspace=3D4 border=3D0></TD> <TD vAlign=3Dtop><A=20 href=3D"http://www.adweek.com/aw/national/article_= display.jsp?vnu_content_id=3D1003547043"=20 target=3D_blank>$130 Mil. Energizer Media to MEC</= A></TD></TR> <TR> <TD vAlign=3Dtop><IMG height=3D5 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"=20 width=3D5 vspace=3D4 border=3D0></TD> <TD vAlign=3Dtop><A=20 href=3D"http://www.adweek.com/aw/national/article_= display.jsp?vnu_content_id=3D1003546977"=20 target=3D_blank>TBWA\C\D N.Y. Cuts Staff 5%</A></T= D></TR> <TR> <TD vAlign=3Dtop><IMG height=3D5 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"=20 width=3D5 vspace=3D4 border=3D0></TD> <TD vAlign=3Dtop><A=20 href=3D"http://www.adweek.com/aw/national/article_= display.jsp?vnu_content_id=3D1003546880"=20 target=3D_blank>Bayer Consolidates at Initiative</= A></TD></TR> <TR> <TD vAlign=3Dtop><IMG height=3D5 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"=20 width=3D5 vspace=3D4 border=3D0></TD> <TD vAlign=3Dtop><A=20 href=3D"http://www.adweek.com/aw/national/article_= display.jsp?vnu_content_id=3D1003546819"=20 target=3D_blank>FCC Could Regulate TV=20 Violence</A></TD></TR></TBODY></TABLE></TD> <TD bgColor=3D#9c9c9c><IMG height=3D86 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/spacer.gif"=20 width=3D1></TD> <TD vAlign=3Dtop bgColor=3D#f1f1f1> <TABLE border=3D0> <TBODY> <TR> <TD vAlign=3Dtop><IMG height=3D5 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"=20 width=3D5 vspace=3D4 border=3D0></TD> <TD vAlign=3Dtop><A=20 href=3D"http://www.mediaweek.com/mw/news/recent_di= splay.jsp?vnu_content_id=3D1003546922"=20 target=3D_blank>ABC Sells Out Ad Spots for Academy= =20 Awards</A></TD></TR> <TR> <TD vAlign=3Dtop><IMG height=3D5 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"=20 width=3D5 vspace=3D4 border=3D0></TD> <TD vAlign=3Dtop><A=20 href=3D"http://www.mediaweek.com/mw/news/recent_di= splay.jsp?vnu_content_id=3D1003546487"=20 target=3D_blank>NBCU's Zucker Expands Roles of Com= stock,=20 Gaspin, Graboff </A></TD></TR> <TR> <TD vAlign=3Dtop><IMG height=3D5 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"=20 width=3D5 vspace=3D4 border=3D0></TD> <TD vAlign=3Dtop><A=20 href=3D"http://www.mediaweek.com/mw/news/recent_di= splay.jsp?vnu_content_id=3D1003546474"=20 target=3D_blank>Dennis Puts Maxim, Stuff, Others o= n the=20 Block</A></TD></TR> <TR> <TD vAlign=3Dtop><IMG height=3D5 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"=20 width=3D5 vspace=3D4 border=3D0></TD> <TD vAlign=3Dtop><A=20 href=3D"http://www.mediaweek.com/mw/news/recent_di= splay.jsp?vnu_content_id=3D1003546467"=20 target=3D_blank>MindShare's Goldstein Promoted to = CEO=20 GroupM North America</A></TD></TR></TBODY></TABLE>= </TD></TR> <TR> <TD bgColor=3D#f1f1f1> <DIV align=3Dright><A=20 href=3D"http://www.adweek.com/aw/subscriptions.jsp">CLIC= K TO=20 SUBSCRIBE =BB</A></DIV></TD> <TD bgColor=3D#9c9c9c><IMG height=3D31 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/spacer.gif"=20 width=3D1></TD> <TD bgColor=3D#f1f1f1> <DIV align=3Dright><A=20 href=3D"http://www.mediaweek.com/mw/subscriptions.jsp">C= LICK TO=20 SUBSCRIBE =BB</A></DIV></TD></TR></TBODY></TABLE><BR></T= D> <TD> <TABLE cellSpacing=3D0 cellPadding=3D0 border=3D0> <TBODY> <TR vAlign=3Dtop> <TD=20 background=3Dhttp://www.brandweek.com/bw/images/news_front= _background.gif><IMG=20 height=3D15 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/spacer.gif"=20 width=3D308></TD></TR> <TR> <TD> <DIV=20 style=3D"PADDING-RIGHT: 5px; PADDING-LEFT: 5px; PADDING-= BOTTOM: 5px; PADDING-TOP: 5px"=20 align=3Dcenter> <SCRIPT language=3DJavaScript> CM8ShowAd("Middle"); </SCRIPT> </DIV></TD></TR></TBODY></TABLE> <DIV align=3Dcenter> <SCRIPT=20 language=3DJavaScript> CM8ShowAd("Sponsorship_Right"); </SCRIPT> </DIV> <TABLE width=3D"100%" bgColor=3D#ffffff border=3D0> <TBODY> <TR> <TD colSpan=3D2><IMG height=3D29 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/header_industr= y_news.gif"=20 width=3D308></TD></TR> <TR> <TD width=3D5><IMG height=3D1=20 src=3D"http://www.brandweek.com/bw/images/spacer.gif"=20 width=3D5></TD> <TD width=3D303> <TABLE cellSpacing=3D1 cellPadding=3D0 width=3D"100%"=20 bgColor=3D#ffffff border=3D0> <TBODY> <TR bgColor=3D#e3e3e3> <TD width=3D"100%"><A class=3Dsectionheader=20 href=3D"http://www.brandweek.com/bw/news/autos/ind= ex.jsp">AUTOS=20 <IMG=20 src=3D"http://www.brandweek.com/bw/images/arrows_b= lue.gif"=20 align=3DabsMiddle border=3D0></A></TD></TR> <TR> <TD class=3Dpadding colSpan=3D2><A=20 href=3D"http://web.checkm8.com/adam/ep/click/vnu_m= ma_bw.Channel_Sponsorship/Sponsorship_Auto?cat=3Dvnu_mma_bw.Channel_Sponso= rship"=20 target=3D_blank><IMG=20 src=3D"http://web.checkm8.com/adam/noscript?tag=3D= img&req=3Dbo&cat=3Dvnu_mma_bw.Channel_Sponsorship&format=3DSpo= nsorship_Auto"=20 align=3Dright border=3D0 nosend=3D"1"></A><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/autos/art= icle_display.jsp?vnu_content_id=3D1003545480">Toyota's=20 Scion Skews Young With Webisodes </A><BR clear=3Dn= one><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/autos/art= icle_display.jsp?vnu_content_id=3D1003544523">Hyundai=20 Taps Ewanick as Chief Marketer </A><BR 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clear=3Dnone></TD></TR></TBODY= ></TABLE> <TABLE cellSpacing=3D1 cellPadding=3D0 width=3D"100%"=20 bgColor=3D#ffffff border=3D0> <TBODY> <TR bgColor=3D#ffffff> <TD width=3D"100%"><IMG height=3D5=20 src=3D"http://www.brandweek.com/bw/images/spacer.g= if"=20 width=3D1 border=3D0></TD></TR> <TR bgColor=3D#e3e3e3> <TD width=3D"100%"><A class=3Dsectionheader=20 href=3D"http://www.brandweek.com/bw/news/foodbev/i= ndex.jsp">FOOD=20 & BEVERAGE <IMG=20 src=3D"http://www.brandweek.com/bw/images/arrows_b= lue.gif"=20 align=3DabsMiddle border=3D0></A></TD></TR> <TR> <TD class=3Dpadding colSpan=3D2><A=20 href=3D"http://web.checkm8.com/adam/ep/click/vnu_m= ma_bw.Channel_Sponsorship/Sponsorship_Food_Beverage?cat=3Dvnu_mma_bw.Chann= el_Sponsorship"=20 target=3D_blank><IMG=20 src=3D"http://web.checkm8.com/adam/noscript?tag=3D= img&req=3Dbo&cat=3Dvnu_mma_bw.Channel_Sponsorship&format=3DSpo= nsorship_Food_Beverage"=20 align=3Dright border=3D0 nosend=3D"1"></A><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/foodbev/a= rticle_display.jsp?vnu_content_id=3D1003546451">Salmonella=20 Risk: Peter Pan Peanut Butter Recalled</A> <BR=20 clear=3Dnone><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/foodbev/a= rticle_display.jsp?vnu_content_id=3D1003545485">Pabst=20 Blue Ribbon Set for a Fresh Pour</A> <BR clear=3Dn= one><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/foodbev/a= rticle_display.jsp?vnu_content_id=3D1003545242">Blackstone=20 Group Buys Pinnacle Foods</A> <BR=20 clear=3Dnone></TD></TR></TBODY></TABLE> <TABLE cellSpacing=3D1 cellPadding=3D0 width=3D"100%"=20 bgColor=3D#ffffff border=3D0> <TBODY> <TR bgColor=3D#ffffff> <TD width=3D"100%"><IMG height=3D5=20 src=3D"http://www.brandweek.com/bw/images/spacer.g= if"=20 width=3D1 border=3D0></TD></TR> <TR bgColor=3D#e3e3e3> <TD width=3D"100%"><A class=3Dsectionheader=20 href=3D"http://www.brandweek.com/bw/news/packaged/= index.jsp">PACKAGED=20 GOODS <IMG=20 src=3D"http://www.brandweek.com/bw/images/arrows_b= lue.gif"=20 align=3DabsMiddle border=3D0></A></TD></TR> <TR> <TD class=3Dpadding colSpan=3D2><A=20 href=3D"http://web.checkm8.com/adam/ep/click/vnu_m= ma_bw.Channel_Sponsorship/Sponsorship_Packaged_Goods?cat=3Dvnu_mma_bw.Chan= nel_Sponsorship"=20 target=3D_blank><IMG=20 src=3D"http://web.checkm8.com/adam/noscript?tag=3D= img&req=3Dbo&cat=3Dvnu_mma_bw.Channel_Sponsorship&format=3DSpo= nsorship_Packaged_Goods"=20 align=3Dright border=3D0 nosend=3D"1"></A><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/packaged/= article_display.jsp?vnu_content_id=3D1003544566">Toy=20 Fair 2007: Making It Pop </A><BR clear=3Dnone><IMG= =20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/packaged/= article_display.jsp?vnu_content_id=3D1003544495">There's=20 a Method to the Madness in oMop</A> <BR clear=3Dno= ne><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/packaged/= article_display.jsp?vnu_content_id=3D1003544176">What's=20 in a Name? Apparently, Everything.</A> <BR=20 clear=3Dnone></TD></TR></TBODY></TABLE> <TABLE cellSpacing=3D1 cellPadding=3D0 width=3D"100%"=20 bgColor=3D#ffffff border=3D0> <TBODY> <TR bgColor=3D#ffffff> <TD width=3D"100%"><IMG height=3D5=20 src=3D"http://www.brandweek.com/bw/images/spacer.g= if"=20 width=3D1 border=3D0></TD></TR> <TR bgColor=3D#e3e3e3> <TD width=3D"100%"><A class=3Dsectionheader=20 href=3D"http://www.brandweek.com/bw/news/restauran= ts/index.jsp">RESTAURANTS=20 <IMG=20 src=3D"http://www.brandweek.com/bw/images/arrows_b= lue.gif"=20 align=3DabsMiddle border=3D0></A></TD></TR> <TR> <TD class=3Dpadding colSpan=3D2><A=20 href=3D"http://web.checkm8.com/adam/ep/click/vnu_m= ma_bw.Channel_Sponsorship/Sponsorship_Restaurants?cat=3Dvnu_mma_bw.Channel= _Sponsorship"=20 target=3D_blank><IMG=20 src=3D"http://web.checkm8.com/adam/noscript?tag=3D= img&req=3Dbo&cat=3Dvnu_mma_bw.Channel_Sponsorship&format=3DSpo= nsorship_Restaurants"=20 align=3Dright border=3D0 nosend=3D"1"></A><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/restauran= ts/article_display.jsp?vnu_content_id=3D1003541915">One=20 Serving for All: Dairy Queen Reshapes its Look</A>= <BR=20 clear=3Dnone></TD></TR></TBODY></TABLE> <TABLE cellSpacing=3D1 cellPadding=3D0 width=3D"100%"=20 bgColor=3D#ffffff border=3D0> <TBODY> <TR bgColor=3D#ffffff> <TD width=3D"100%"><IMG height=3D5=20 src=3D"http://www.brandweek.com/bw/images/spacer.g= if"=20 width=3D1 border=3D0></TD></TR> <TR bgColor=3D#e3e3e3> <TD width=3D"100%"><A class=3Dsectionheader=20 href=3D"http://www.brandweek.com/bw/news/apparelre= tail/index.jsp">APPAREL=20 & RETAIL <IMG=20 src=3D"http://www.brandweek.com/bw/images/arrows_b= lue.gif"=20 align=3DabsMiddle border=3D0></A></TD></TR> <TR> <TD class=3Dpadding colSpan=3D2><A=20 href=3D"http://web.checkm8.com/adam/ep/click/vnu_m= ma_bw.Channel_Sponsorship/Sponsorship_Apparel?cat=3Dvnu_mma_bw.Channel_Spo= nsorship"=20 target=3D_blank><IMG=20 src=3D"http://web.checkm8.com/adam/noscript?tag=3D= img&req=3Dbo&cat=3Dvnu_mma_bw.Channel_Sponsorship&format=3DSpo= nsorship_Apparel"=20 align=3Dright border=3D0 nosend=3D"1"></A><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/apparelre= tail/article_display.jsp?vnu_content_id=3D1003546452">G.I.=20 Joe Heading to Steve & Barry's</A> <BR=20 clear=3Dnone><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/apparelre= tail/article_display.jsp?vnu_content_id=3D1003545549">Change=20 Agents: Roehm, Womack Begin Consulting</A> <BR=20 clear=3Dnone><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/apparelre= tail/article_display.jsp?vnu_content_id=3D1003545154">J.=20 C. Penney To Launch New Brand Positioning</A> <BR= =20 clear=3Dnone></TD></TR></TBODY></TABLE> <TABLE cellSpacing=3D1 cellPadding=3D0 width=3D"100%"=20 bgColor=3D#ffffff border=3D0> <TBODY> <TR bgColor=3D#ffffff> <TD width=3D"100%"><IMG height=3D5=20 src=3D"http://www.brandweek.com/bw/images/spacer.g= if"=20 width=3D1 border=3D0></TD></TR> <TR bgColor=3D#e3e3e3> <TD width=3D"100%"><A class=3Dsectionheader=20 href=3D"http://www.brandweek.com/bw/news/financial= /index.jsp">FINANCIAL=20 SERVICES <IMG=20 src=3D"http://www.brandweek.com/bw/images/arrows_b= lue.gif"=20 align=3DabsMiddle border=3D0></A></TD></TR> <TR> <TD class=3Dpadding colSpan=3D2><A=20 href=3D"http://web.checkm8.com/adam/ep/click/vnu_m= ma_bw.Channel_Sponsorship/Sponsorship_Financial_Services?cat=3Dvnu_mma_bw.= Channel_Sponsorship"=20 target=3D_blank><IMG=20 src=3D"http://web.checkm8.com/adam/noscript?tag=3D= img&req=3Dbo&cat=3Dvnu_mma_bw.Channel_Sponsorship&format=3DSpo= nsorship_Financial_Services"=20 align=3Dright border=3D0 nosend=3D"1"></A><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/financial= /article_display.jsp?vnu_content_id=3D1003545048">Aflac=20 Realigns Marketing Department</A> <BR clear=3Dnone= ><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/financial= /article_display.jsp?vnu_content_id=3D1003544755">Discover=20 Card Gives 'Credit' To AFL</A> <BR clear=3Dnone><I= MG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/financial= /article_display.jsp?vnu_content_id=3D1003538701">LendingTree,=20 PGA in Joint Marketing Effort</A> <BR=20 clear=3Dnone></TD></TR></TBODY></TABLE> <TABLE cellSpacing=3D1 cellPadding=3D0 width=3D"100%"=20 bgColor=3D#ffffff border=3D0> <TBODY> <TR bgColor=3D#ffffff> <TD width=3D"100%"><IMG height=3D5=20 src=3D"http://www.brandweek.com/bw/images/spacer.g= if"=20 width=3D1 border=3D0></TD></TR> <TR bgColor=3D#e3e3e3> <TD width=3D"100%"><A class=3Dsectionheader=20 href=3D"http://www.brandweek.com/bw/news/tech/inde= x.jsp">TECH=20 / HARDWARE <IMG=20 src=3D"http://www.brandweek.com/bw/images/arrows_b= lue.gif"=20 align=3DabsMiddle border=3D0></A></TD></TR> <TR> <TD class=3Dpadding colSpan=3D2><A=20 href=3D"http://web.checkm8.com/adam/ep/click/vnu_m= ma_bw.Channel_Sponsorship/Sponsorship_Tech_Hardware?cat=3Dvnu_mma_bw.Chann= el_Sponsorship"=20 target=3D_blank><IMG=20 src=3D"http://web.checkm8.com/adam/noscript?tag=3D= img&req=3Dbo&cat=3Dvnu_mma_bw.Channel_Sponsorship&format=3DSpo= nsorship_Tech_Hardware"=20 align=3Dright border=3D0 nosend=3D"1"></A><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/tech/arti= cle_display.jsp?vnu_content_id=3D1003545526">Monster=20 Deal: NYT Co. Will Partner With Job Search Giant <= /A><BR=20 clear=3Dnone><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/tech/arti= cle_display.jsp?vnu_content_id=3D1003545479">Nielsen's=20 DigitalPlus Could Trigger erinMedia Lawsuit </A><B= R=20 clear=3Dnone><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/tech/arti= cle_display.jsp?vnu_content_id=3D1003545219">Local=20 Online Video Ads to Hit $371 Million in '07 </A><B= R=20 clear=3Dnone></TD></TR></TBODY></TABLE> <TABLE cellSpacing=3D1 cellPadding=3D0 width=3D"100%"=20 bgColor=3D#ffffff border=3D0> <TBODY> <TR bgColor=3D#ffffff> <TD width=3D"100%"><IMG height=3D5=20 src=3D"http://www.brandweek.com/bw/images/spacer.g= if"=20 width=3D1 border=3D0></TD></TR> <TR bgColor=3D#e3e3e3> <TD width=3D"100%"><A class=3Dsectionheader=20 href=3D"http://www.brandweek.com/bw/news/pharmaceu= tical/index.jsp">PHARMACEUTICAL=20 <IMG=20 src=3D"http://www.brandweek.com/bw/images/arrows_b= lue.gif"=20 align=3DabsMiddle border=3D0></A></TD></TR> <TR> <TD class=3Dpadding colSpan=3D2><A=20 href=3D"http://web.checkm8.com/adam/ep/click/vnu_m= ma_bw.Channel_Sponsorship/Sponsorship_Pharmaceutical?cat=3Dvnu_mma_bw.Chan= nel_Sponsorship"=20 target=3D_blank><IMG=20 src=3D"http://web.checkm8.com/adam/noscript?tag=3D= img&req=3Dbo&cat=3Dvnu_mma_bw.Channel_Sponsorship&format=3DSpo= nsorship_Pharmaceutical"=20 align=3Dright border=3D0 nosend=3D"1"></A><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/pharmaceu= tical/article_display.jsp?vnu_content_id=3D1003545551">Johnson=20 & Johnson Launches Documentary</A> <BR=20 clear=3Dnone><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/pharmaceu= tical/article_display.jsp?vnu_content_id=3D1003544067">OPINION:=20 TrimSpa No Longer the Envy of its Competitors</A> = <BR=20 clear=3Dnone><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/pharmaceu= tical/article_display.jsp?vnu_content_id=3D1003544066">TrimSpa=20 Scrambles To Protect Its Brand</A> <BR=20 clear=3Dnone></TD></TR></TBODY></TABLE> <TABLE cellSpacing=3D1 cellPadding=3D0 width=3D"100%"=20 bgColor=3D#ffffff border=3D0> <TBODY> <TR bgColor=3D#ffffff> <TD width=3D"100%"><IMG height=3D5=20 src=3D"http://www.brandweek.com/bw/images/spacer.g= if"=20 width=3D1 border=3D0></TD></TR> <TR bgColor=3D#e3e3e3> <TD width=3D"100%"><A class=3Dsectionheader=20 href=3D"http://www.brandweek.com/bw/news/leisuretr= av/index.jsp">LEISURE=20 & TRAVEL <IMG=20 src=3D"http://www.brandweek.com/bw/images/arrows_b= lue.gif"=20 align=3DabsMiddle border=3D0></A></TD></TR> <TR> <TD class=3Dpadding colSpan=3D2><A=20 href=3D"http://web.checkm8.com/adam/ep/click/vnu_m= ma_bw.Channel_Sponsorship/Sponsorship_Leisure_Travel?cat=3Dvnu_mma_bw.Chan= nel_Sponsorship"=20 target=3D_blank><IMG=20 src=3D"http://web.checkm8.com/adam/noscript?tag=3D= img&req=3Dbo&cat=3Dvnu_mma_bw.Channel_Sponsorship&format=3DSpo= nsorship_Leisure_Travel"=20 align=3Dright border=3D0 nosend=3D"1"></A><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/leisuretr= av/article_display.jsp?vnu_content_id=3D1003544091">Travel-Search=20 SideStep Gets Cash Infusion</A> <BR clear=3Dnone><= IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/leisuretr= av/article_display.jsp?vnu_content_id=3D1003546272">Q+A:=20 Declaring 'War Against Beige,' IHG Personalizes </= A><BR=20 clear=3Dnone><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/leisuretr= av/article_display.jsp?vnu_content_id=3D1003542736">Carlson=20 Hotels Shoot for March Madness Tie-In</A> <BR=20 clear=3Dnone></TD></TR></TBODY></TABLE><BR><BR> <SCRIPT language=3DJavaScript>=20 CM8ShowAd("Middle");=20 </SCRIPT> </TD></TR></TBODY></TABLE> <TABLE cellSpacing=3D0 cellPadding=3D0 border=3D0> <TBODY> <TR> <TD> <DIV id=3Dflashpromo> <CENTER> <H3>This content requires the Macromedia Flash=20 Player.</H3><BR><A=20 href=3D"http://www.macromedia.com/go/getflash/"><B>Get=20 Flash</B></A></CENTER></DIV> <SCRIPT type=3Dtext/javascript> // <![CDATA[ var so =3D new SWFObject("/bw/inc/feature300x125.swf", "feature300x125"= , "300", "150", "8", "#ffffff"); 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"&tag=3Dden" : "") + "&cat=3D" + CM8Cat + "&" + CM8Profile; if (CM8UseDefer) window.setTimeout("CM8TransplantJSFile('"+url+"')", 0);=20 else document.write("<SCR" + "IPT LANGUAGE=3D'JAVASCRIPT' SRC=3D'" + url + = "'></SCR" + "IPT>");=20 ------=_NextPart_000_0000_01C75274.E4CB4840 mime-version: 1.0 content-type: application/octet-stream content-transfer-encoding: quoted-printable content-location: http://www.brandweek.com/bw/inc/swfobject.js /**=0A= * SWFObject v1.4.4: Flash Player detection and embed - = http://blog.deconcept.com/swfobject/=0A= *=0A= * SWFObject is (c) 2006 Geoff Stearns and is released under the MIT = License:=0A= * http://www.opensource.org/licenses/mit-license.php=0A= *=0A= * **SWFObject is the SWF embed script formerly known as FlashObject. = The name was changed for=0A= * legal reasons.=0A= */=0A= if(typeof deconcept=3D=3D"undefined"){var deconcept=3Dnew Object();}=0A= if(typeof deconcept.util=3D=3D"undefined"){deconcept.util=3Dnew = Object();}=0A= if(typeof = deconcept.SWFObjectUtil=3D=3D"undefined"){deconcept.SWFObjectUtil=3Dnew = Object();}=0A= deconcept.SWFObject=3Dfunction(_1,id,w,h,_5,c,g,_7,_8,_9,_a,_b){if(!docum= ent.getElementById){return;}=0A= this.DETECT_KEY=3D_b?_b:"detectflash";=0A= this.skipDetect=3Ddeconcept.util.getRequestParameter(this.DETECT_KEY);=0A= this.params=3Dnew Object();=0A= this.variables=3Dnew Object();=0A= this.attributes=3Dnew Array();=0A= if(_1){this.setAttribute("swf",_1);}=0A= if(id){this.setAttribute("id",id);}=0A= if(w){this.setAttribute("width",w);}=0A= if(h){this.setAttribute("height",h);}=0A= if(_5){this.setAttribute("version",new = deconcept.PlayerVersion(_5.toString().split(".")));}=0A= this.installedVer=3Ddeconcept.SWFObjectUtil.getPlayerVersion();=0A= if(c){this.addParam("bgcolor",c);}=0A= if(g){this.setAttribute("gallery",g);}=0A= var q=3D_8?_8:"high";=0A= this.addParam("quality",q);=0A= this.setAttribute("useExpressInstall",_7);=0A= this.setAttribute("doExpressInstall",false);=0A= var _d=3D(_9)?_9:window.location;=0A= this.setAttribute("xiRedirectUrl",_d);=0A= this.setAttribute("redirectUrl","");=0A= if(_a){this.setAttribute("redirectUrl",_a);}};=0A= deconcept.SWFObject.prototype=3D{setAttribute:function(_e,_f){=0A= this.attributes[_e]=3D_f;=0A= },getAttribute:function(_10){=0A= return this.attributes[_10];=0A= },addParam:function(_11,_12){=0A= this.params[_11]=3D_12;=0A= },getParams:function(){=0A= return this.params;=0A= },addVariable:function(_13,_14){=0A= this.variables[_13]=3D_14;=0A= },getVariable:function(_15){=0A= return this.variables[_15];=0A= },getVariables:function(){=0A= return this.variables;=0A= },getVariablePairs:function(){=0A= var _16=3Dnew Array();=0A= var key;=0A= var _18=3Dthis.getVariables();=0A= for(key in _18){_16.push(key+"=3D"+_18[key]);}=0A= return _16;},getSWFHTML:function(){var _19=3D"";=0A= if(navigator.plugins&&navigator.mimeTypes&&navigator.mimeTypes.length){=0A= if(this.getAttribute("doExpressInstall")){=0A= this.addVariable("MMplayerType","PlugIn");}=0A= _19=3D"<embed type=3D\"application/x-shockwave-flash\" = src=3D\""+this.getAttribute("swf")+"?gallerySelect=3D"+this.getAttribute(= "gallery")+"\""+" width=3D\""+this.getAttribute("width")+"\" = height=3D\""+this.getAttribute("height")+"\" wmode=3D\"transparent\"";=0A= _19+=3D" id=3D\""+this.getAttribute("id")+"\" = name=3D\""+this.getAttribute("id")+"\" ";=0A= var _1a=3Dthis.getParams();=0A= for(var key in _1a){_19+=3D[key]+"=3D\""+_1a[key]+"\" ";} =0A= var _1c=3Dthis.getVariablePairs().join("&");=0A= if(_1c.length>0){_19+=3D"flashvars=3D\""+_1c+"\"";}_19+=3D"/>";=0A= }else{if(this.getAttribute("doExpressInstall")){this.addVariable("MMplaye= rType","ActiveX");}=0A= _19=3D"<object id=3D\""+this.getAttribute("id")+"\" = classid=3D\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\" = width=3D\""+this.getAttribute("width")+"\" = height=3D\""+this.getAttribute("height")+"\">";=0A= _19+=3D"<param name=3D\"wmode\" value=3D\"transparent\" /><param = name=3D\"movie\" = value=3D\""+this.getAttribute("swf")+"?gallerySelect=3D"+this.getAttribut= e("gallery")+"\" />";=0A= var _1d=3Dthis.getParams();=0A= for(var key in _1d){_19+=3D"<param name=3D\""+key+"\" = value=3D\""+_1d[key]+"\" />";}=0A= var _1f=3Dthis.getVariablePairs().join("&");=0A= if(_1f.length>0){_19+=3D"<param name=3D\"flashvars\" value=3D\""+_1f+"\" = />";}_19+=3D"</object>";}=0A= return _19;=0A= },write:function(_20){=0A= if(this.getAttribute("useExpressInstall")){=0A= var _21=3Dnew deconcept.PlayerVersion([6,0,65]);=0A= if(this.installedVer.versionIsValid(_21)&&!this.installedVer.versionIsVal= id(this.getAttribute("version"))){=0A= this.setAttribute("doExpressInstall",true);=0A= this.addVariable("MMredirectURL",escape(this.getAttribute("xiRedirectUrl"= )));=0A= document.title=3Ddocument.title.slice(0,47)+" - Flash Player = Installation";=0A= this.addVariable("MMdoctitle",document.title);}}=0A= if(this.skipDetect||this.getAttribute("doExpressInstall")||this.installed= Ver.versionIsValid(this.getAttribute("version"))){=0A= var n=3D(typeof _20=3D=3D"string")?document.getElementById(_20):_20;=0A= n.innerHTML=3Dthis.getSWFHTML();return true;=0A= }else{if(this.getAttribute("redirectUrl")!=3D""){document.location.replac= e(this.getAttribute("redirectUrl"));}}=0A= return false;}};=0A= deconcept.SWFObjectUtil.getPlayerVersion=3Dfunction(){=0A= var _23=3Dnew deconcept.PlayerVersion([0,0,0]);=0A= if(navigator.plugins&&navigator.mimeTypes.length){=0A= var x=3Dnavigator.plugins["Shockwave Flash"];=0A= if(x&&x.description){_23=3Dnew = deconcept.PlayerVersion(x.description.replace(/([a-zA-Z]|\s)+/,"").replac= e(/(\s+r|\s+b[0-9]+)/,".").split("."));}=0A= }else{try{var axo=3Dnew = ActiveXObject("ShockwaveFlash.ShockwaveFlash.7");}=0A= catch(e){try{var axo=3Dnew = ActiveXObject("ShockwaveFlash.ShockwaveFlash.6");=0A= _23=3Dnew = deconcept.PlayerVersion([6,0,21]);axo.AllowScriptAccess=3D"always";}=0A= catch(e){if(_23.major=3D=3D6){return _23;}}try{axo=3Dnew = ActiveXObject("ShockwaveFlash.ShockwaveFlash");}=0A= catch(e){}}if(axo!=3Dnull){_23=3Dnew = deconcept.PlayerVersion(axo.GetVariable("$version").split(" = ")[1].split(","));}}=0A= return _23;};=0A= deconcept.PlayerVersion=3Dfunction(_27){=0A= this.major=3D_27[0]!=3Dnull?parseInt(_27[0]):0;=0A= this.minor=3D_27[1]!=3Dnull?parseInt(_27[1]):0;=0A= this.rev=3D_27[2]!=3Dnull?parseInt(_27[2]):0;=0A= };=0A= deconcept.PlayerVersion.prototype.versionIsValid=3Dfunction(fv){=0A= if(this.major<fv.major){return false;}=0A= if(this.major>fv.major){return true;}=0A= if(this.minor<fv.minor){return false;}=0A= if(this.minor>fv.minor){return true;}=0A= if(this.rev<fv.rev){=0A= return false;=0A= }return true;};=0A= deconcept.util=3D{getRequestParameter:function(_29){=0A= var q=3Ddocument.location.search||document.location.hash;=0A= if(q){var _2b=3Dq.substring(1).split("&");=0A= for(var i=3D0;i<_2b.length;i++){=0A= if(_2b[i].substring(0,_2b[i].indexOf("=3D"))=3D=3D_29){=0A= return _2b[i].substring((_2b[i].indexOf("=3D")+1));}}}=0A= return "";}};=0A= deconcept.SWFObjectUtil.cleanupSWFs=3Dfunction(){if(window.opera||!docume= nt.all){return;}=0A= var _2d=3Ddocument.getElementsByTagName("OBJECT");=0A= for(var i=3D0;i<_2d.length;i++){_2d[i].style.display=3D"none";for(var x = in _2d[i]){=0A= if(typeof _2d[i][x]=3D=3D"function"){_2d[i][x]=3Dfunction(){};}}}};=0A= deconcept.SWFObjectUtil.prepUnload=3Dfunction(){__flash_unloadHandler=3Df= unction(){};=0A= __flash_savedUnloadHandler=3Dfunction(){};=0A= if(typeof window.onunload=3D=3D"function"){=0A= var _30=3Dwindow.onunload;=0A= window.onunload=3Dfunction(){=0A= deconcept.SWFObjectUtil.cleanupSWFs();_30();};=0A= }else{window.onunload=3Ddeconcept.SWFObjectUtil.cleanupSWFs;}};=0A= if(typeof window.onbeforeunload=3D=3D"function"){=0A= var oldBeforeUnload=3Dwindow.onbeforeunload;=0A= window.onbeforeunload=3Dfunction(){=0A= deconcept.SWFObjectUtil.prepUnload();=0A= oldBeforeUnload();};=0A= 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Pair that= =20 tagline with the sudden death of the face of that = very=20 same brand, you have a major public relations and= =20 marketing disaster..<BR clear=3Dnone><BR=20 clear=3Dnone>TrimSpa's spokesperson, Anna Nicole S= mith, is=20 no longer envied. Her tumultuous life ended abrupt= ly at=20 39 on Feb. 8, 2007. She was beautiful and svelte,= =20 (according to ads, thanks to TrimSpa), but this fa= llen=20 former Playboy Playmate had a lot of turmoil in he= r=20 life. So you have to wonder, why did Goen Technolo= gies, the maker of TrimSpa, stick it out with her so lon= g as=20 to end up in a major branding conundrum?.<BR=20 clear=3Dnone><BR clear=3Dnone>Perhaps it was loyal= ty or=20 faith that the buxom blonde would pull through her= worst=20 of times. But you have to wonder if anyone had pre= pared=20 an exit strategy for what was becoming a challengi= ng=20 relationship at the business end of the spectrum. = Now,=20 TrimSpa's viability as a brand will meet its ultim= ate=20 competition=97surviving life after the death of it= s=20 spokesperson. .<BR clear=3Dnone><BR clear=3Dnone>J= ust hours=20 after her death, Goen Technologies cleverly pulled= the=20 TrimSpa Web site completely down from new traffic,= =20 although you could view cached versions of the sit= e.=20 This was a good move because Ms. Smith was feature= d on=20 its home page and throughout the site. They chose = to=20 replace the brand site with a white Web page with = a=20 statement in simple text about their sadness for h= er=20 death. I believe this was a good idea, given the f= act=20 that she could no longer represent the goals and=20 strategy of their product. .<BR clear=3Dnone><BR=20 clear=3Dnone>Unfortunately, the executives behind = the=20 scenes at Goen have a much bigger problem on their= =20 hands. All of the company=92s promotional material= s,=20 print/TV ads etc., and some of the product packagi= ng=20 includes Ms. Smith=92s image. Ms. Smith was the fa= ce of=20 the TrimSpa brand. Now that she is gone, she can n= o=20 longer represent a brand that encourages a happy, = fit=20 life. As a consumer, I might be curious how a 39 y= ear=20 old, seemingly fit, (again according to the ads) w= oman=20 may have died after a collapse. Other consumers ar= e=20 probably wondering the same, as should TrimSpa=92s= =20 makers.<BR clear=3Dnone><BR clear=3Dnone>TrimSpa b= eing a=20 diet product brings up some obvious suspicions. If= this=20 were my client, I would advise them to enter crisi= s and=20 immediately pull products featuring her image off = of=20 shelves. I would guess that TrimSpa users are wond= ering=20 if the product had anything to do with her sudden= =20 death.<BR clear=3Dnone><BR clear=3Dnone>TrimSpa=92= s PR team=20 should be planning for whatever comes their way. B= ased=20 on other complaints of diet products over the last= =20 several years, TrimSpa must be prepared to address= the=20 health risks of their products even if their produ= ct had=20 no role in her death.<BR clear=3Dnone><BR clear=3D= none><BR=20 clear=3Dnone>The sudden, tragic loss of a spokespe= rson is=20 a difficult situation to address for any product=20 company. Most companies typically develop a friend= ly=20 business relationship with their representative, a= nd=20 dealing with the pain of that loss is always the f= irst=20 reaction. But going forward, TrimSpa as well as ot= her=20 product companies, should be extremely cautious in= such=20 future relationships. But for Goen Technologies, i= t is=20 my hope they have someone on the operations and=20 communications side of the business in place to le= ad=20 them through disaster recovery in order for their = brand=20 to survive this unfortunate tragedy.<BR clear=3Dno= ne><BR=20 clear=3Dnone><I>Shakira Brown is an award-winning = public=20 relations and marketing professional with array of= =20 experience leading communications strategies for v= arious=20 entities. She can be reached at</I>=20 shakira@pradviser.net </FONT><BR clear=3Dnone><BR= =20 clear=3Dnone></TD></TR> <TR> <TD><FONT style=3D"FONT-SIZE: 9px"><A class=3Dsideba= r=20 onmouseover=3Dreturn(STMouseOver()); onclick=3Dret= urn(ST());=20 onmouseout=3Dreturn(STMouseOut());=20 href=3D"http://www.brandweek.com/bw/magazine/featu= res/article_display.jsp?vnu_content_id=3D1003544627#"><FONT=20 style=3D"FONT-SIZE: 9px">SAVE</FONT></A> | <A=20 class=3Dsidebar onmouseover=3Dreturn(ETMouseOver()= );=20 onclick=3Dreturn(ET()); onmouseout=3Dreturn(ETMous= eOut());=20 href=3D"http://www.brandweek.com/bw/magazine/featu= res/article_display.jsp?vnu_content_id=3D1003544627#"><FONT=20 style=3D"FONT-SIZE: 9px">EMAIL</FONT></A> | <A=20 class=3Dsidebar onmouseover=3Dreturn(PTMouseOver()= );=20 onclick=3Dreturn(PT()); onmouseout=3Dreturn(PTMous= eOut());=20 href=3D"http://www.brandweek.com/bw/magazine/featu= res/article_display.jsp?vnu_content_id=3D1003544627#"><FONT=20 style=3D"FONT-SIZE: 9px">PRINT</FONT></A> | <A=20 class=3Dsidebar onmouseover=3Dreturn(MPMouseOver()= );=20 onclick=3Dreturn(MP()); onmouseout=3Dreturn(MPMous= eOut());=20 href=3D"http://www.brandweek.com/bw/magazine/featu= res/article_display.jsp?vnu_content_id=3D1003544627#"><FONT=20 style=3D"FONT-SIZE: 9px">MOST POPULAR</FONT></A> |= <A=20 href=3D"http://www.brandweek.com/bw/rss/index.jsp"= ><FONT=20 style=3D"FONT-SIZE: 9px"><IMG=20 src=3D"http://www.brandweek.com/bw/images/rss2.gif= "=20 align=3Dmiddle border=3D0> RSS</FONT></A> | <A=20 href=3D"javascript:win1()"><FONT=20 style=3D"FONT-SIZE: 9px">REPRINTS</FONT></A> <BR=20 clear=3Dnone> <TABLE cellSpacing=3D0 cellPadding=3D0 bgColor=3D#= cccccc=20 border=3D0> <TBODY> <TR> <TD vAlign=3Dcenter width=3D3><FONT=20 style=3D"FONT-SIZE: 9px"></FONT></TD> <TD vAlign=3Dcenter><A class=3Dsidebar=20 href=3D"http://www.brandweek.com/bw/subscrip= tions.jsp"><FONT=20 style=3D"FONT-SIZE: 9px"><B>SUBSCRIBE TO BRA= NDWEEK=20 =BB</B></FONT></A></TD> <TD vAlign=3Dcenter width=3D3><FONT=20 style=3D"FONT-SIZE: 9px"></FONT></TD></TR></= TBODY></TABLE></FONT><BR=20 clear=3Dnone></TD></TR></TBODY></TABLE><BR></TD> <TD width=3D120><!= --CATEGORIES START--></TD></TR></TBODY></TABLE></DIV> <TABLE cellSpacing=3D0 cellPadding=3D0 border=3D0> <TBODY> <TR vAlign=3Dtop> <TD><IMG height=3D23 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/titlebars/titl= e_latest_headlines.gif"=20 width=3D470></TD></TR> <TR> <TD vAlign=3Dtop bgColor=3D#f1f1f1> <TABLE border=3D0> <TBODY> <TR> <TD vAlign=3Dtop><IMG height=3D5 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"=20 width=3D5 vspace=3D4 border=3D0></TD> <TD vAlign=3Dtop><A=20 href=3D"http://www.brandweek.com/bw/news/recent_di= splay.jsp?vnu_content_id=3D1003547004">Who's=20 That (St. Pauli) Girl? 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Energizer Media to MEC</= A></TD></TR> <TR> <TD vAlign=3Dtop><IMG height=3D5 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"=20 width=3D5 vspace=3D4 border=3D0></TD> <TD vAlign=3Dtop><A=20 href=3D"http://www.adweek.com/aw/national/article_= display.jsp?vnu_content_id=3D1003546977"=20 target=3D_blank>TBWA\C\D N.Y. 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if"=20 width=3D5 vspace=3D4 border=3D0></TD> <TD vAlign=3Dtop><A=20 href=3D"http://www.mediaweek.com/mw/news/recent_di= splay.jsp?vnu_content_id=3D1003546922"=20 target=3D_blank>ABC Sells Out Ad Spots for Academy= =20 Awards</A></TD></TR> <TR> <TD vAlign=3Dtop><IMG height=3D5 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"=20 width=3D5 vspace=3D4 border=3D0></TD> <TD vAlign=3Dtop><A=20 href=3D"http://www.mediaweek.com/mw/news/recent_di= splay.jsp?vnu_content_id=3D1003546487"=20 target=3D_blank>NBCU's Zucker Expands Roles of Com= stock,=20 Gaspin, Graboff </A></TD></TR> <TR> <TD vAlign=3Dtop><IMG height=3D5 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"=20 width=3D5 vspace=3D4 border=3D0></TD> <TD vAlign=3Dtop><A=20 href=3D"http://www.mediaweek.com/mw/news/recent_di= splay.jsp?vnu_content_id=3D1003546474"=20 target=3D_blank>Dennis Puts Maxim, Stuff, Others o= n the=20 Block</A></TD></TR> <TR> <TD vAlign=3Dtop><IMG height=3D5 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"=20 width=3D5 vspace=3D4 border=3D0></TD> <TD vAlign=3Dtop><A=20 href=3D"http://www.mediaweek.com/mw/news/recent_di= splay.jsp?vnu_content_id=3D1003546467"=20 target=3D_blank>MindShare's Goldstein Promoted to = CEO=20 GroupM North America</A></TD></TR></TBODY></TABLE>= </TD></TR> <TR> <TD bgColor=3D#f1f1f1> <DIV align=3Dright><A=20 href=3D"http://www.adweek.com/aw/subscriptions.jsp">CLIC= K TO=20 SUBSCRIBE =BB</A></DIV></TD> <TD bgColor=3D#9c9c9c><IMG height=3D31 alt=3D""=20 src=3D"http://www.brandweek.com/bw/images/spacer.gif"=20 width=3D1></TD> <TD bgColor=3D#f1f1f1> <DIV align=3Dright><A=20 href=3D"http://www.mediaweek.com/mw/subscriptions.jsp">C= LICK TO=20 SUBSCRIBE =BB</A></DIV></TD></TR></TBODY></TABLE><BR></T= D> <TD> <TABLE cellSpacing=3D0 cellPadding=3D0 border=3D0> <TBODY> <TR vAlign=3Dtop> <TD=20 background=3Dhttp://www.brandweek.com/bw/images/news_front= _background.gif><IMG=20 height=3D15 alt=3D""=20 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src=3D"http://www.brandweek.com/bw/images/arrows_b= lue.gif"=20 align=3DabsMiddle border=3D0></A></TD></TR> <TR> <TD class=3Dpadding colSpan=3D2><A=20 href=3D"http://web.checkm8.com/adam/ep/click/vnu_m= ma_bw.Channel_Sponsorship/Sponsorship_Auto?cat=3Dvnu_mma_bw.Channel_Sponso= rship"=20 target=3D_blank><IMG=20 src=3D"http://web.checkm8.com/adam/noscript?tag=3D= img&req=3Dbo&cat=3Dvnu_mma_bw.Channel_Sponsorship&format=3DSpo= nsorship_Auto"=20 align=3Dright border=3D0 nosend=3D"1"></A><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/autos/art= icle_display.jsp?vnu_content_id=3D1003545480">Toyota's=20 Scion Skews Young With Webisodes </A><BR clear=3Dn= one><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/autos/art= icle_display.jsp?vnu_content_id=3D1003544523">Hyundai=20 Taps Ewanick as Chief Marketer </A><BR 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clear=3Dnone></TD></TR></TBODY= ></TABLE> <TABLE cellSpacing=3D1 cellPadding=3D0 width=3D"100%"=20 bgColor=3D#ffffff border=3D0> <TBODY> <TR bgColor=3D#ffffff> <TD width=3D"100%"><IMG height=3D5=20 src=3D"http://www.brandweek.com/bw/images/spacer.g= if"=20 width=3D1 border=3D0></TD></TR> <TR bgColor=3D#e3e3e3> <TD width=3D"100%"><A class=3Dsectionheader=20 href=3D"http://www.brandweek.com/bw/news/foodbev/i= ndex.jsp">FOOD=20 & BEVERAGE <IMG=20 src=3D"http://www.brandweek.com/bw/images/arrows_b= lue.gif"=20 align=3DabsMiddle border=3D0></A></TD></TR> <TR> <TD class=3Dpadding colSpan=3D2><A=20 href=3D"http://web.checkm8.com/adam/ep/click/vnu_m= ma_bw.Channel_Sponsorship/Sponsorship_Food_Beverage?cat=3Dvnu_mma_bw.Chann= el_Sponsorship"=20 target=3D_blank><IMG=20 src=3D"http://web.checkm8.com/adam/noscript?tag=3D= img&req=3Dbo&cat=3Dvnu_mma_bw.Channel_Sponsorship&format=3DSpo= nsorship_Food_Beverage"=20 align=3Dright border=3D0 nosend=3D"1"></A><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/foodbev/a= rticle_display.jsp?vnu_content_id=3D1003546451">Salmonella=20 Risk: Peter Pan Peanut Butter Recalled</A> <BR=20 clear=3Dnone><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/foodbev/a= rticle_display.jsp?vnu_content_id=3D1003545485">Pabst=20 Blue Ribbon Set for a Fresh Pour</A> <BR clear=3Dn= one><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/foodbev/a= rticle_display.jsp?vnu_content_id=3D1003545242">Blackstone=20 Group Buys Pinnacle Foods</A> <BR=20 clear=3Dnone></TD></TR></TBODY></TABLE> <TABLE cellSpacing=3D1 cellPadding=3D0 width=3D"100%"=20 bgColor=3D#ffffff border=3D0> <TBODY> <TR bgColor=3D#ffffff> <TD width=3D"100%"><IMG height=3D5=20 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clear=3Dnone><IMG= =20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/packaged/= article_display.jsp?vnu_content_id=3D1003544495">There's=20 a Method to the Madness in oMop</A> <BR clear=3Dno= ne><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/packaged/= article_display.jsp?vnu_content_id=3D1003544176">What's=20 in a Name? Apparently, Everything.</A> <BR=20 clear=3Dnone></TD></TR></TBODY></TABLE> <TABLE cellSpacing=3D1 cellPadding=3D0 width=3D"100%"=20 bgColor=3D#ffffff border=3D0> <TBODY> <TR bgColor=3D#ffffff> <TD width=3D"100%"><IMG height=3D5=20 src=3D"http://www.brandweek.com/bw/images/spacer.g= if"=20 width=3D1 border=3D0></TD></TR> <TR bgColor=3D#e3e3e3> <TD width=3D"100%"><A class=3Dsectionheader=20 href=3D"http://www.brandweek.com/bw/news/restauran= ts/index.jsp">RESTAURANTS=20 <IMG=20 src=3D"http://www.brandweek.com/bw/images/arrows_b= lue.gif"=20 align=3DabsMiddle border=3D0></A></TD></TR> <TR> <TD class=3Dpadding colSpan=3D2><A=20 href=3D"http://web.checkm8.com/adam/ep/click/vnu_m= ma_bw.Channel_Sponsorship/Sponsorship_Restaurants?cat=3Dvnu_mma_bw.Channel= _Sponsorship"=20 target=3D_blank><IMG=20 src=3D"http://web.checkm8.com/adam/noscript?tag=3D= img&req=3Dbo&cat=3Dvnu_mma_bw.Channel_Sponsorship&format=3DSpo= nsorship_Restaurants"=20 align=3Dright border=3D0 nosend=3D"1"></A><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/restauran= ts/article_display.jsp?vnu_content_id=3D1003541915">One=20 Serving for All: Dairy Queen Reshapes its Look</A>= <BR=20 clear=3Dnone></TD></TR></TBODY></TABLE> <TABLE cellSpacing=3D1 cellPadding=3D0 width=3D"100%"=20 bgColor=3D#ffffff border=3D0> <TBODY> <TR bgColor=3D#ffffff> <TD width=3D"100%"><IMG height=3D5=20 src=3D"http://www.brandweek.com/bw/images/spacer.g= if"=20 width=3D1 border=3D0></TD></TR> <TR bgColor=3D#e3e3e3> <TD width=3D"100%"><A class=3Dsectionheader=20 href=3D"http://www.brandweek.com/bw/news/apparelre= tail/index.jsp">APPAREL=20 & RETAIL <IMG=20 src=3D"http://www.brandweek.com/bw/images/arrows_b= lue.gif"=20 align=3DabsMiddle border=3D0></A></TD></TR> <TR> <TD class=3Dpadding colSpan=3D2><A=20 href=3D"http://web.checkm8.com/adam/ep/click/vnu_m= ma_bw.Channel_Sponsorship/Sponsorship_Apparel?cat=3Dvnu_mma_bw.Channel_Spo= nsorship"=20 target=3D_blank><IMG=20 src=3D"http://web.checkm8.com/adam/noscript?tag=3D= img&req=3Dbo&cat=3Dvnu_mma_bw.Channel_Sponsorship&format=3DSpo= nsorship_Apparel"=20 align=3Dright border=3D0 nosend=3D"1"></A><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/apparelre= tail/article_display.jsp?vnu_content_id=3D1003546452">G.I.=20 Joe Heading to Steve & Barry's</A> <BR=20 clear=3Dnone><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/apparelre= tail/article_display.jsp?vnu_content_id=3D1003545549">Change=20 Agents: Roehm, Womack Begin Consulting</A> <BR=20 clear=3Dnone><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/apparelre= tail/article_display.jsp?vnu_content_id=3D1003545154">J.=20 C. Penney To Launch New Brand Positioning</A> <BR= =20 clear=3Dnone></TD></TR></TBODY></TABLE> <TABLE cellSpacing=3D1 cellPadding=3D0 width=3D"100%"=20 bgColor=3D#ffffff border=3D0> <TBODY> <TR bgColor=3D#ffffff> <TD width=3D"100%"><IMG height=3D5=20 src=3D"http://www.brandweek.com/bw/images/spacer.g= if"=20 width=3D1 border=3D0></TD></TR> <TR bgColor=3D#e3e3e3> <TD width=3D"100%"><A class=3Dsectionheader=20 href=3D"http://www.brandweek.com/bw/news/financial= /index.jsp">FINANCIAL=20 SERVICES <IMG=20 src=3D"http://www.brandweek.com/bw/images/arrows_b= lue.gif"=20 align=3DabsMiddle border=3D0></A></TD></TR> <TR> <TD class=3Dpadding colSpan=3D2><A=20 href=3D"http://web.checkm8.com/adam/ep/click/vnu_m= ma_bw.Channel_Sponsorship/Sponsorship_Financial_Services?cat=3Dvnu_mma_bw.= Channel_Sponsorship"=20 target=3D_blank><IMG=20 src=3D"http://web.checkm8.com/adam/noscript?tag=3D= img&req=3Dbo&cat=3Dvnu_mma_bw.Channel_Sponsorship&format=3DSpo= nsorship_Financial_Services"=20 align=3Dright border=3D0 nosend=3D"1"></A><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/financial= /article_display.jsp?vnu_content_id=3D1003545048">Aflac=20 Realigns Marketing Department</A> <BR clear=3Dnone= ><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/financial= /article_display.jsp?vnu_content_id=3D1003544755">Discover=20 Card Gives 'Credit' To AFL</A> <BR clear=3Dnone><I= MG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/financial= /article_display.jsp?vnu_content_id=3D1003538701">LendingTree,=20 PGA in Joint Marketing Effort</A> <BR=20 clear=3Dnone></TD></TR></TBODY></TABLE> <TABLE cellSpacing=3D1 cellPadding=3D0 width=3D"100%"=20 bgColor=3D#ffffff border=3D0> <TBODY> <TR bgColor=3D#ffffff> <TD width=3D"100%"><IMG height=3D5=20 src=3D"http://www.brandweek.com/bw/images/spacer.g= if"=20 width=3D1 border=3D0></TD></TR> <TR bgColor=3D#e3e3e3> <TD width=3D"100%"><A class=3Dsectionheader=20 href=3D"http://www.brandweek.com/bw/news/tech/inde= x.jsp">TECH=20 / HARDWARE <IMG=20 src=3D"http://www.brandweek.com/bw/images/arrows_b= lue.gif"=20 align=3DabsMiddle border=3D0></A></TD></TR> <TR> <TD class=3Dpadding colSpan=3D2><A=20 href=3D"http://web.checkm8.com/adam/ep/click/vnu_m= ma_bw.Channel_Sponsorship/Sponsorship_Tech_Hardware?cat=3Dvnu_mma_bw.Chann= el_Sponsorship"=20 target=3D_blank><IMG=20 src=3D"http://web.checkm8.com/adam/noscript?tag=3D= img&req=3Dbo&cat=3Dvnu_mma_bw.Channel_Sponsorship&format=3DSpo= nsorship_Tech_Hardware"=20 align=3Dright border=3D0 nosend=3D"1"></A><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/tech/arti= cle_display.jsp?vnu_content_id=3D1003545526">Monster=20 Deal: NYT Co. Will Partner With Job Search Giant <= /A><BR=20 clear=3Dnone><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/tech/arti= cle_display.jsp?vnu_content_id=3D1003545479">Nielsen's=20 DigitalPlus Could Trigger erinMedia Lawsuit </A><B= R=20 clear=3Dnone><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/tech/arti= cle_display.jsp?vnu_content_id=3D1003545219">Local=20 Online Video Ads to Hit $371 Million in '07 </A><B= R=20 clear=3Dnone></TD></TR></TBODY></TABLE> <TABLE cellSpacing=3D1 cellPadding=3D0 width=3D"100%"=20 bgColor=3D#ffffff border=3D0> <TBODY> <TR bgColor=3D#ffffff> <TD width=3D"100%"><IMG height=3D5=20 src=3D"http://www.brandweek.com/bw/images/spacer.g= if"=20 width=3D1 border=3D0></TD></TR> <TR bgColor=3D#e3e3e3> <TD width=3D"100%"><A class=3Dsectionheader=20 href=3D"http://www.brandweek.com/bw/news/pharmaceu= tical/index.jsp">PHARMACEUTICAL=20 <IMG=20 src=3D"http://www.brandweek.com/bw/images/arrows_b= lue.gif"=20 align=3DabsMiddle border=3D0></A></TD></TR> <TR> <TD class=3Dpadding colSpan=3D2><A=20 href=3D"http://web.checkm8.com/adam/ep/click/vnu_m= ma_bw.Channel_Sponsorship/Sponsorship_Pharmaceutical?cat=3Dvnu_mma_bw.Chan= nel_Sponsorship"=20 target=3D_blank><IMG=20 src=3D"http://web.checkm8.com/adam/noscript?tag=3D= img&req=3Dbo&cat=3Dvnu_mma_bw.Channel_Sponsorship&format=3DSpo= nsorship_Pharmaceutical"=20 align=3Dright border=3D0 nosend=3D"1"></A><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/pharmaceu= tical/article_display.jsp?vnu_content_id=3D1003545551">Johnson=20 & Johnson Launches Documentary</A> <BR=20 clear=3Dnone><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/pharmaceu= tical/article_display.jsp?vnu_content_id=3D1003544067">OPINION:=20 TrimSpa No Longer the Envy of its Competitors</A> = <BR=20 clear=3Dnone><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/pharmaceu= tical/article_display.jsp?vnu_content_id=3D1003544066">TrimSpa=20 Scrambles To Protect Its Brand</A> <BR=20 clear=3Dnone></TD></TR></TBODY></TABLE> <TABLE cellSpacing=3D1 cellPadding=3D0 width=3D"100%"=20 bgColor=3D#ffffff border=3D0> <TBODY> <TR bgColor=3D#ffffff> <TD width=3D"100%"><IMG height=3D5=20 src=3D"http://www.brandweek.com/bw/images/spacer.g= if"=20 width=3D1 border=3D0></TD></TR> <TR bgColor=3D#e3e3e3> <TD width=3D"100%"><A class=3Dsectionheader=20 href=3D"http://www.brandweek.com/bw/news/leisuretr= av/index.jsp">LEISURE=20 & TRAVEL <IMG=20 src=3D"http://www.brandweek.com/bw/images/arrows_b= lue.gif"=20 align=3DabsMiddle border=3D0></A></TD></TR> <TR> <TD class=3Dpadding colSpan=3D2><A=20 href=3D"http://web.checkm8.com/adam/ep/click/vnu_m= ma_bw.Channel_Sponsorship/Sponsorship_Leisure_Travel?cat=3Dvnu_mma_bw.Chan= nel_Sponsorship"=20 target=3D_blank><IMG=20 src=3D"http://web.checkm8.com/adam/noscript?tag=3D= img&req=3Dbo&cat=3Dvnu_mma_bw.Channel_Sponsorship&format=3DSpo= nsorship_Leisure_Travel"=20 align=3Dright border=3D0 nosend=3D"1"></A><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/leisuretr= av/article_display.jsp?vnu_content_id=3D1003544091">Travel-Search=20 SideStep Gets Cash Infusion</A> <BR clear=3Dnone><= IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/leisuretr= av/article_display.jsp?vnu_content_id=3D1003546272">Q+A:=20 Declaring 'War Against Beige,' IHG Personalizes </= A><BR=20 clear=3Dnone><IMG=20 src=3D"http://www.brandweek.com/bw/images/bullet.g= if"> <A=20 class=3DheadlineSM=20 href=3D"http://www.brandweek.com/bw/news/leisuretr= av/article_display.jsp?vnu_content_id=3D1003542736">Carlson=20 Hotels Shoot for March Madness Tie-In</A> <BR=20 clear=3Dnone></TD></TR></TBODY></TABLE><BR><BR> <SCRIPT language=3DJavaScript>=20 CM8ShowAd("Middle");=20 </SCRIPT> </TD></TR></TBODY></TABLE> <TABLE cellSpacing=3D0 cellPadding=3D0 border=3D0> <TBODY> <TR> <TD> <DIV id=3Dflashpromo> <CENTER> <H3>This content requires the Macromedia Flash=20 Player.</H3><BR><A=20 href=3D"http://www.macromedia.com/go/getflash/"><B>Get=20 Flash</B></A></CENTER></DIV> <SCRIPT type=3Dtext/javascript> // <![CDATA[ var so =3D new SWFObject("/bw/inc/feature300x125.swf", "feature300x125"= , "300", "150", "8", "#ffffff"); 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"&tag=3Dden" : "") + "&cat=3D" + CM8Cat + "&" + CM8Profile; if (CM8UseDefer) window.setTimeout("CM8TransplantJSFile('"+url+"')", 0);=20 else document.write("<SCR" + "IPT LANGUAGE=3D'JAVASCRIPT' SRC=3D'" + url + = "'></SCR" + "IPT>");=20 ------=_NextPart_000_0000_01C75274.E4CB4840 mime-version: 1.0 content-type: application/octet-stream content-transfer-encoding: quoted-printable content-location: http://www.brandweek.com/bw/inc/swfobject.js /**=0A= * SWFObject v1.4.4: Flash Player detection and embed - = http://blog.deconcept.com/swfobject/=0A= *=0A= * SWFObject is (c) 2006 Geoff Stearns and is released under the MIT = License:=0A= * http://www.opensource.org/licenses/mit-license.php=0A= *=0A= * **SWFObject is the SWF embed script formerly known as FlashObject. = The name was changed for=0A= * legal reasons.=0A= */=0A= if(typeof deconcept=3D=3D"undefined"){var deconcept=3Dnew Object();}=0A= if(typeof deconcept.util=3D=3D"undefined"){deconcept.util=3Dnew = Object();}=0A= if(typeof = deconcept.SWFObjectUtil=3D=3D"undefined"){deconcept.SWFObjectUtil=3Dnew = Object();}=0A= deconcept.SWFObject=3Dfunction(_1,id,w,h,_5,c,g,_7,_8,_9,_a,_b){if(!docum= ent.getElementById){return;}=0A= this.DETECT_KEY=3D_b?_b:"detectflash";=0A= this.skipDetect=3Ddeconcept.util.getRequestParameter(this.DETECT_KEY);=0A= this.params=3Dnew Object();=0A= this.variables=3Dnew Object();=0A= this.attributes=3Dnew Array();=0A= if(_1){this.setAttribute("swf",_1);}=0A= if(id){this.setAttribute("id",id);}=0A= if(w){this.setAttribute("width",w);}=0A= if(h){this.setAttribute("height",h);}=0A= if(_5){this.setAttribute("version",new = deconcept.PlayerVersion(_5.toString().split(".")));}=0A= this.installedVer=3Ddeconcept.SWFObjectUtil.getPlayerVersion();=0A= if(c){this.addParam("bgcolor",c);}=0A= if(g){this.setAttribute("gallery",g);}=0A= var q=3D_8?_8:"high";=0A= this.addParam("quality",q);=0A= this.setAttribute("useExpressInstall",_7);=0A= this.setAttribute("doExpressInstall",false);=0A= var _d=3D(_9)?_9:window.location;=0A= this.setAttribute("xiRedirectUrl",_d);=0A= this.setAttribute("redirectUrl","");=0A= if(_a){this.setAttribute("redirectUrl",_a);}};=0A= deconcept.SWFObject.prototype=3D{setAttribute:function(_e,_f){=0A= this.attributes[_e]=3D_f;=0A= },getAttribute:function(_10){=0A= return this.attributes[_10];=0A= },addParam:function(_11,_12){=0A= this.params[_11]=3D_12;=0A= },getParams:function(){=0A= return this.params;=0A= },addVariable:function(_13,_14){=0A= this.variables[_13]=3D_14;=0A= },getVariable:function(_15){=0A= return this.variables[_15];=0A= },getVariables:function(){=0A= return this.variables;=0A= },getVariablePairs:function(){=0A= var _16=3Dnew Array();=0A= var key;=0A= var _18=3Dthis.getVariables();=0A= for(key in _18){_16.push(key+"=3D"+_18[key]);}=0A= return _16;},getSWFHTML:function(){var _19=3D"";=0A= if(navigator.plugins&&navigator.mimeTypes&&navigator.mimeTypes.length){=0A= if(this.getAttribute("doExpressInstall")){=0A= this.addVariable("MMplayerType","PlugIn");}=0A= _19=3D"<embed type=3D\"application/x-shockwave-flash\" = src=3D\""+this.getAttribute("swf")+"?gallerySelect=3D"+this.getAttribute(= "gallery")+"\""+" width=3D\""+this.getAttribute("width")+"\" = height=3D\""+this.getAttribute("height")+"\" wmode=3D\"transparent\"";=0A= _19+=3D" id=3D\""+this.getAttribute("id")+"\" = name=3D\""+this.getAttribute("id")+"\" ";=0A= var _1a=3Dthis.getParams();=0A= for(var key in _1a){_19+=3D[key]+"=3D\""+_1a[key]+"\" ";} =0A= var _1c=3Dthis.getVariablePairs().join("&");=0A= if(_1c.length>0){_19+=3D"flashvars=3D\""+_1c+"\"";}_19+=3D"/>";=0A= }else{if(this.getAttribute("doExpressInstall")){this.addVariable("MMplaye= rType","ActiveX");}=0A= _19=3D"<object id=3D\""+this.getAttribute("id")+"\" = classid=3D\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\" = width=3D\""+this.getAttribute("width")+"\" = height=3D\""+this.getAttribute("height")+"\">";=0A= _19+=3D"<param name=3D\"wmode\" value=3D\"transparent\" /><param = name=3D\"movie\" = value=3D\""+this.getAttribute("swf")+"?gallerySelect=3D"+this.getAttribut= e("gallery")+"\" />";=0A= var _1d=3Dthis.getParams();=0A= for(var key in _1d){_19+=3D"<param name=3D\""+key+"\" = value=3D\""+_1d[key]+"\" />";}=0A= var _1f=3Dthis.getVariablePairs().join("&");=0A= if(_1f.length>0){_19+=3D"<param name=3D\"flashvars\" value=3D\""+_1f+"\" = />";}_19+=3D"</object>";}=0A= return _19;=0A= },write:function(_20){=0A= if(this.getAttribute("useExpressInstall")){=0A= var _21=3Dnew deconcept.PlayerVersion([6,0,65]);=0A= if(this.installedVer.versionIsValid(_21)&&!this.installedVer.versionIsVal= id(this.getAttribute("version"))){=0A= this.setAttribute("doExpressInstall",true);=0A= this.addVariable("MMredirectURL",escape(this.getAttribute("xiRedirectUrl"= )));=0A= document.title=3Ddocument.title.slice(0,47)+" - Flash Player = Installation";=0A= this.addVariable("MMdoctitle",document.title);}}=0A= if(this.skipDetect||this.getAttribute("doExpressInstall")||this.installed= Ver.versionIsValid(this.getAttribute("version"))){=0A= var n=3D(typeof _20=3D=3D"string")?document.getElementById(_20):_20;=0A= n.innerHTML=3Dthis.getSWFHTML();return true;=0A= }else{if(this.getAttribute("redirectUrl")!=3D""){document.location.replac= e(this.getAttribute("redirectUrl"));}}=0A= return false;}};=0A= deconcept.SWFObjectUtil.getPlayerVersion=3Dfunction(){=0A= var _23=3Dnew deconcept.PlayerVersion([0,0,0]);=0A= if(navigator.plugins&&navigator.mimeTypes.length){=0A= var x=3Dnavigator.plugins["Shockwave Flash"];=0A= if(x&&x.description){_23=3Dnew = deconcept.PlayerVersion(x.description.replace(/([a-zA-Z]|\s)+/,"").replac= e(/(\s+r|\s+b[0-9]+)/,".").split("."));}=0A= }else{try{var axo=3Dnew = ActiveXObject("ShockwaveFlash.ShockwaveFlash.7");}=0A= catch(e){try{var axo=3Dnew = ActiveXObject("ShockwaveFlash.ShockwaveFlash.6");=0A= _23=3Dnew = deconcept.PlayerVersion([6,0,21]);axo.AllowScriptAccess=3D"always";}=0A= catch(e){if(_23.major=3D=3D6){return _23;}}try{axo=3Dnew = ActiveXObject("ShockwaveFlash.ShockwaveFlash");}=0A= catch(e){}}if(axo!=3Dnull){_23=3Dnew = deconcept.PlayerVersion(axo.GetVariable("$version").split(" = ")[1].split(","));}}=0A= return _23;};=0A= deconcept.PlayerVersion=3Dfunction(_27){=0A= this.major=3D_27[0]!=3Dnull?parseInt(_27[0]):0;=0A= this.minor=3D_27[1]!=3Dnull?parseInt(_27[1]):0;=0A= this.rev=3D_27[2]!=3Dnull?parseInt(_27[2]):0;=0A= };=0A= deconcept.PlayerVersion.prototype.versionIsValid=3Dfunction(fv){=0A= if(this.major<fv.major){return false;}=0A= if(this.major>fv.major){return true;}=0A= if(this.minor<fv.minor){return false;}=0A= if(this.minor>fv.minor){return true;}=0A= if(this.rev<fv.rev){=0A= return false;=0A= }return true;};=0A= deconcept.util=3D{getRequestParameter:function(_29){=0A= var q=3Ddocument.location.search||document.location.hash;=0A= if(q){var _2b=3Dq.substring(1).split("&");=0A= for(var i=3D0;i<_2b.length;i++){=0A= if(_2b[i].substring(0,_2b[i].indexOf("=3D"))=3D=3D_29){=0A= return _2b[i].substring((_2b[i].indexOf("=3D")+1));}}}=0A= return "";}};=0A= deconcept.SWFObjectUtil.cleanupSWFs=3Dfunction(){if(window.opera||!docume= nt.all){return;}=0A= var _2d=3Ddocument.getElementsByTagName("OBJECT");=0A= for(var i=3D0;i<_2d.length;i++){_2d[i].style.display=3D"none";for(var x = in _2d[i]){=0A= if(typeof _2d[i][x]=3D=3D"function"){_2d[i][x]=3Dfunction(){};}}}};=0A= deconcept.SWFObjectUtil.prepUnload=3Dfunction(){__flash_unloadHandler=3Df= unction(){};=0A= __flash_savedUnloadHandler=3Dfunction(){};=0A= if(typeof window.onunload=3D=3D"function"){=0A= var _30=3Dwindow.onunload;=0A= window.onunload=3Dfunction(){=0A= deconcept.SWFObjectUtil.cleanupSWFs();_30();};=0A= }else{window.onunload=3Ddeconcept.SWFObjectUtil.cleanupSWFs;}};=0A= if(typeof window.onbeforeunload=3D=3D"function"){=0A= var oldBeforeUnload=3Dwindow.onbeforeunload;=0A= window.onbeforeunload=3Dfunction(){=0A= deconcept.SWFObjectUtil.prepUnload();=0A= oldBeforeUnload();};=0A= 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