6 Tips to Writing a Stand Out Press Release
How to Write a Press Release Learn 6 tips to writing a stand out press release that conveys messages that will be of interest to your desire
Why Newsjacking is One of the Most Effective Publicity Strategies You're Not Using
Have you heard of this term? For years I simply called this “leveraging the news cycle” and have earned thousands of media placements for a
What's the Best Way to Begin a Speaking Engagement?
The master of ceremonies has finished introducing you, and the audience is waiting. What next? Take these steps before you launch your prese
The Personal Branding Lesson from the 2016 Presidential Race Every Business Owner Needs to Know
I’m certain that most people will agree that there are many lessons to be learned in how the 2016 presidential election has played out...
Why Muhammad Ali Was the Greatest at Public Relations and Branding
Muhammad Ali once quipped that he said he was the greatest before even he knew he was. His chants about being “the greatest of all time”,...
Why How-to Videos are Great for Your Public Relations
Today when consumers need help figuring something out they ‘Google it’ and often times a how-to video on YouTube is one or more of the...
